Opening your mail these days is turning into quite the chore. Not only do you have to shred the five+ credit card offers you receive daily but you also have to open and read the fine print on official looking letters just to determine what they are trying to sell you.
What looks like a bank statement turns out to be a credit card offer. What looks like a letter from the government turns out to be a mortgage refinance pitch. Don’t even get me started on the paper cuts!
Caroline Mayer from the Washington Post recently wrote an interesting article on the increased use of misleading mail by direct marketers. According to the article, the FTC and Direct Marketers Association are trying to crack down on these confusing and sometimes illegal offers. In the meantime, we’ll just have to keep scanning and shredding!
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