The three national credit bureaus aren’t exactly known for their consumer pop culture savvy. Equifax, Experian and TransUnion usually leave their advertising solidly in the "personal finance" world. Which is why Equifax’s latest promotion is so surprising.
Visit www.equifax.com today and you’ll see that they are promoting a $15 off coupon for their credit monitoring program with a clip from the newly release movie Firewall. In this film, Harrison Ford plays a computer security expert (Jack) whose identity is stolen and used against him by thieves wanting to rob a bank:
Bill Cox (PAUL BETTANY) has been studying Jack and his family for many months; monitoring their online activity, listening to their calls and learning their daily routines with an arsenal of digital and video recorders and parabolic microphones that tap into the most personal of information. He knows the names of their children’s friends, their medical histories, and the I.D. code for the security station that guards their neighborhood. Having spent the better part of a year methodically infiltrating every aspect of Jack’s identity, Cox is now ready to make good on his investment.
Will Equifax’s 3-in-1 Credit Monitoring prevent this kind of identity theft crime? Probably not. But basic credit monitoring programs could help you catch more common (and realistic) kinds of identity theft.
Follow Us
