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Funny Money Friday: Capital One Sends Out Dear John Letters

by Emily Peters on 11/30/2007

Money doesn’t have to be boring! Each week, CreditBloggers.com
takes a look at the lighter side of the personal finance world in a
series called Funny Money Friday.

In yesterday’s mail, I had two letters from Capital One. The first was a "Dear John" letter, quite literally. The card in question hadn’t been used recently and Capital One was inquiring why. Here are a few excerpts:

You never write. You never call. You never charge. What did we do? Or (gulp) not do?

No holding back. Here it is. This relationship is not working. But it’s not you, it’s us.

I understand the cheeky tone Capital One’s marketers are aiming for here, but it comes across a bit more desperate boyfriend/nagging mother to me. It must be a sign of the credit crunch for a credit card issuer to beg for top-of-wallet placement in this particular fashion.

Here’s where it becomes perfect for Funny Money Friday: The other letter from Capital One?  A bill for an annual fee.

Emily DavidsonCredit.com‘s Communication Director and former TransUnion credit expert. Emily writes about credit reports, credit cards, loans and personal finance as the CreditBloggers.com moderator.

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