Hello. Sign in to get personalized recommendations. New visitor? Start here.

You’re looking like a 720 today, baby!

by Credit.com on 03/12/2009

A fascinating study suggests that the average person can estimate a stranger's creditworthiness simply by looking at a picture of a face.  As The Economist reports, Professor Jefferson Duarte of Rice University had study participants rate how trustworthy people appeared in photographs and then estimate the percentage probability that each individual would
repay a $100 loan.  The researchers then looked at 6,821 loan applications, 733 of which were
successful and found that the assessments of
trustworthiness, and of likelihood to repay a loan, correlated with potential borrowers’
credit ratings based on their credit history. 

From the study's abstract:

We find that borrowers who are perceived as untrustworthy are economically and significantly less likely to have their loan
requests filled, even controlling for physical attractiveness, detailed
demographic information, credit profile, income, education, employment
and loan-specific information. Indeed, in order to have the same
probability of being funded as a borrower perceived as trustworthy, a
borrower who is perceived as untrustworthy must pay a promised interest
rate that is 182 basis points higher.

Fascinating, isn't it?  Perhaps we should build some image-capture functionality into our Credit Score Compass!

offers straightforward tips and advice to help you make smarter financial decisions. Visit Credit.com to sign up for your FREE Credit Report Card and find out where you stand today!

Comments

{ 1 comment… add a comment }

Glenn Fraley March 12, 2009 at 10:32 PM

This is very true, I sell manufactured housing and if you fall into the less trustworthy area, you will pay points up front. You will also get hit with a higher rate and then they will even charge preditory lending points from the sellers proceeds.
I really wish more people would take this into account when going into setting up a loan for a major purchase like a mortgage loan for a home.
free credit knowledge . com

Reply

Leave a Comment

About Us

Credit.com News & Advice provides readers with unique insight, helpful tips and straight answers about their financial world. Our leading experts explore credit, loans, debt, saving, and identity theft topics. Meet our credit & finance gurus.