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Consumers expected to spend $8.9 billion on Super BowlThat's the conclusion come to by a recent survey from the Retail Advertising and Marketing Association. According to the poll, which was executed for RAMA by BIGresearch, 3.6 percent of respondents said they planned on buying a new television as part of their Super Bowl plans. RAMA executive director Mike Gatti said that some consumers may be spurred to buy a new television because of recent developments in the economy, which are raising consumer confidence. "Retailers have restocked their shelves and are already offering low prices on popular TV brands for those who have their heart set on watching the game in better quality this year," Gatti said. One sign that the economy may be improving is the fact that the country's gross domestic product posted recent increases. According to the Department of Commerce, GDP increased at an annual rate of 5.7 percent in the fourth quarter of 2009. This is the second quarter in a row that GDP has posted a quarterly increase. Though an improvement in the overall economy may cause some to increase their spending tied to the Super Bowl, the survey showed that the average amount people thought they would spend on the big game will drop this year. On average, respondents said they would spend $52.63 on things like snacks and merchandise related to the Super Bowl. Last year, the average amount people planned on spending came in at $57.27. Regarding total spending, the report from RAMA states that Americans are expected to pony up $8.9 billion.
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