Home > Small Business Loans > 5 Tips for Keeping Your Business Afloat During COVID-19

Comments 0 Comments

Many businesses are laying off employees or shutting doors, at least temporarily during the coronavirus pandemic. Only you can make the decision about what’s right for your business—and you should do so in consultation with business experts such as CPA advisers or business coaches. You’ll also want to make sure that you are following the guidelines established by your local government.

But if you’re looking for ways to weather the storm, consider these five tips for keeping your business afloat during COVID-19.

1. Offer Delivery

For many businesses, a lack of foot traffic is crushing cash flow. But that doesn’t mean you don’t have products that others want and need. During this time when many people are unable or afraid to leave their homes, you can continue to meet consumer demand by offering delivery.

Many restaurants are already waiving delivery fees or making deliveries when they didn’t previously. This technique could be especially lucrative if you offer products, such as books, games, movies or crafts, that can make quarantine life easier for others.

If delivery isn’t an option, consider contactless curbside service. Let people buy items online or reserve them over the phone or via chat service and pick them up without getting out of their cars.

2. Create a Subscription Box

Even before COVID-19, the market was enamored with subscription boxes. In fact, 54% of online shoppers had at least one subscription in October 2019, and many shoppers had more than one. Businesses that can put together a weekly, monthly or quarterly box for patrons can create stable cash flow throughout the COVID-19 stay-at-home period—and beyond.

Think about what you offer, what people might need or want on a regular basis and how you can put it together in themed boxes. Consider meal, beverage, home salon, self-care, craft, entertainment and education kits. Such subscriptions can help build customer loyalty and maintain cash flow.

3. Scale Down  

In some states, nonessential businesses have been required to close their doors. In others, businesses can remain open as long as they can maintain social distancing or allow no more than 10 people on the premises at a time. Consider whether you can scale your business down to accommodate smaller crowds.

One way any type of store can help ensure smaller numbers and social distancing is offering shop-by-appointment options. Invest in an appointment tracking software that lets people make appointments on your website and then arrive at the store during their allotted time period.

Creative tips for keeping your business afloat during COVID-19 like this can actually have two benefits. First, they allow you to generate some revenue. Second, they let you get to know more customers better, which can be a boost for future sales.

4. Review Support Options

Make sure you’re leveraging all potential funding and relief sources. If your company qualifies as a small business, you may be able to seek a small business stimulus loan. Some of these loans are being offered through the Small Business Administration and its partners and others are being offered by traditional banks.

If you have an existing relationship with an SBA Express Lender, you may be able to get an Express Bridge Loan. The SBA is also offering some debt relief for businesses with current microloans or 7(a) or 504 loans.

The Paycheck Protection Program

The Paycheck Protection Program (PPP) was created to provide small businesses with the funds to pay up to eight weeks of payroll costs. The fund—$349 billion—ran out in just thirteen days. The Senate has approved additional funding of $310 billion, which includes $30 billion specifically for community lenders and credit unions. The money must be used to pay employees, rent, utilities or mortgage interest. Approved businesses that use the money as instructed and keep all employees on payroll for eight weeks don’t have to pay back the loan, as it’s designed to provide an incentive for businesses to keep workers on their payroll.

Economic Injury Disaster Loan Emergency Advance

Qualifying small businessowners can get an advance up to $10,000 that doesn’t have to be repaid. You do have to apply for the loan and meet the eligibility requirements, which include financial distress and loss of revenue related to COVID-19. The SBA is not currently accepting new applications, but keep an eye on potential future funding.

5. Take Out a Small Business or Personal Loan

Not everyone qualifies for the stimulus loans, and in some cases, that relief may not keep your business afloat during COVID-19 on its own. You might consider leveraging your business or personal credit history for a loan, especially if you have good credit.

Find out if you qualify for a short-term personal or business loan. Because these types of loans are rarely secured, you can use the funds for anything—including paying your employees, covering bills and invoices or purchasing inventory and supplies.

If you’re planning to put one of the tips above into action, you might need the temporary cash flow to fund the pivot in your business model that helps you stay afloat during the pandemic.

Comments on articles and responses to those comments are not provided or commissioned by a bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by a bank advertiser. It is not a bank advertiser's responsibility to ensure all posts and/or questions are answered.

Please note that our comments are moderated, so it may take a little time before you see them on the page. Thanks for your patience.

Credit.com receives compensation for the financial products and services advertised on this site if our users apply for and sign up for any of them.

Hello, Reader!

Thanks for checking out Credit.com. We hope you find the site and the journalism we produce useful. We wanted to take some time to tell you a bit about ourselves.

Our People

The Credit.com editorial team is staffed by a team of editors and reporters, each with many years of financial reporting experience. We’ve worked for places like the New York Times, American Banker, Frontline, TheStreet.com, Business Insider, ABC News, NBC News, CNBC and many others. We also employ a few freelancers and more than 50 contributors (these are typically subject matter experts from the worlds of finance, academia, politics, business and elsewhere).

Our Reporting

We take great pains to ensure that the articles, video and graphics you see on Credit.com are thoroughly reported and fact-checked. Each story is read by two separate editors, and we adhere to the highest editorial standards. We’re not perfect, however, and if you see something that you think is wrong, please email us at editorial team [at] credit [dot] com,

The Credit.com editorial team is committed to providing our readers and viewers with sound, well-reported and understandable information designed to inform and empower. We won’t tell you what to do. We will, however, do our best to explain the consequences of various actions, thereby arming you with the information you need to make decisions that are in your best interests. We also write about things relating to money and finance we think are interesting and want to share.

In addition to appearing on Credit.com, our articles are syndicated to dozens of other news sites. We have more than 100 partners, including MSN, ABC News, CBS News, Yahoo, Marketwatch, Scripps, Money Magazine and many others. This network operates similarly to the Associated Press or Reuters, except we focus almost exclusively on issues relating to personal finance. These are not advertorial or paid placements, rather we provide these articles to our partners in most cases for free. These relationships create more awareness of Credit.com in general and they result in more traffic to us as well.

Our Business Model

Credit.com’s journalism is largely supported by an e-commerce business model. Rather than rely on revenue from display ad impressions, Credit.com maintains a financial marketplace separate from its editorial pages. When someone navigates to those pages, and applies for a credit card, for example, Credit.com will get paid what is essentially a finder’s fee if that person ends up getting the card. That doesn’t mean, however, that our editorial decisions are informed by the products available in our marketplace. The editorial team chooses what to write about and how to write about it independently of the decisions and priorities of the business side of the company. In fact, we maintain a strict and important firewall between the editorial and business departments. Our mission as journalists is to serve the reader, not the advertiser. In that sense, we are no different from any other news organization that is supported by ad revenue.

Visitors to Credit.com are also able to register for a free Credit.com account, which gives them access to a tool called The Credit Report Card. This tool provides users with two free credit scores and a breakdown of the information in their Experian credit report, updated twice monthly. Again, this tool is entirely free, and we mention that frequently in our articles, because we think that it’s a good thing for users to have access to data like this. Separate from its educational value, there is also a business angle to the Credit Report Card. Registered users can be matched with products and services for which they are most likely to qualify. In other words, if you register and you find that your credit is less than stellar, Credit.com won’t recommend a high-end platinum credit card that requires an excellent credit score You’d likely get rejected, and that’s no good for you or Credit.com. You’d be no closer to getting a product you need, there’d be a wasted inquiry on your credit report, and Credit.com wouldn’t get paid. These are essentially what are commonly referred to as "targeted ads" in the world of the Internet. Despite all of this, however, even if you never apply for any product, the Credit Report Card will remain free, and none of this will impact how the editorial team reports on credit and credit scores.



Your Stories

Lastly, much of what we do is informed by our own experiences as well as the experiences of our readers. We want to tell your stories if you’re interested in sharing them. Please email us at story ideas [at] credit [dot] com with ideas or visit us on Facebook or Twitter.

Thanks for stopping by.

- The Credit.com Editorial Team