Home > Personal Finance > Bankers to CFPB: Time to Regulate FarmVille’s Virtual Currency

Comments 1 Comment

For more than a year, the American Bankers Association has pushed to limit the power and budget of the government’s newest consumer watchdog agency. The association, which includes the nation’s largest banks as members, is spending about $2 million every four months on lobbying, according to the Associated Press, most of it to limit the authority of the Consumer Financial Protection Bureau and the Dodd-Frank Wall Street reform act that created it.

But there’s at least one area where the ABA wants more regulation instead of less: FarmVille.

In a letter to the Consumer Financial Protection Bureau, the bank association asked the new Consumer Financial Protection Bureau to consider regulating virtual currencies, like those used on FarmVille and Second Life.

[Resource: Get your free Credit Report Card]

“We understand that in some instances virtual currencies, which were initially developed to help individuals manage virtual credits earned through online games, have also been used to pay developers of applications, and their use can be expected to expand even further,” the ABA wrote.

Of course, when it comes to real currencies, the bankers association is much less gung-ho about new regulations. Last summer, the ABA wrote a stongly-worded letter of opposition to the Dodd-Frank act. The letter specifically criticized the new bureau, saying it was given “unprecedented authority to impose new requirements on all banks.”

But when it comes to regulating banks’ competitors, the ABA appears to support the bureau’s efforts just fine. The letter, sent to the bureau on Aug. 15, concerns the CFPB’s efforts to define which nondepository institutions it will oversee. That could include large mortgage originators, payday lenders and private education lenders.

Other banking industry groups have made the same reversal. The Credit Union National Association lobbied this summer to limit the CFPB’s power by giving other federal bank regulators more authority to overrule the bureau’s decisions, according to a press release from the group. But in a letter dated Aug. 12, the association urged the new bureau to write tough rules regulating nondepository lenders.

“We urge the CFPB to define non-depository-institution ‘larger participants'” the same way as depository institutions like credit unions, which “are already subject to robust consumer protection law compliance examination and enforcement by federal and/or state regulators,” Michael S. Edwards, CUNA’s chief lawyer, wrote in his letter to the bureau.

[Featured Product: Shopping for secured credit cards?]

Image: www.farmville.com

This article was updated Aug. 23, 2011 to clarify that CUNA lobbied to limit the CFPB’s power by giving other regulators more power to overrule the bureau’s decisions, not by changing the bureau’s leadership structure.

Comments on articles and responses to those comments are not provided or commissioned by a bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by a bank advertiser. It is not a bank advertiser's responsibility to ensure all posts and/or questions are answered.

Please note that our comments are moderated, so it may take a little time before you see them on the page. Thanks for your patience.

Credit.com receives compensation for the financial products and services advertised on this site if our users apply for and sign up for any of them.

Hello, Reader!

Thanks for checking out Credit.com. We hope you find the site and the journalism we produce useful. We wanted to take some time to tell you a bit about ourselves.

Our People

The Credit.com editorial team is staffed by a team of editors and reporters, each with many years of financial reporting experience. We’ve worked for places like the New York Times, American Banker, Frontline, TheStreet.com, Business Insider, ABC News, NBC News, CNBC and many others. We also employ a few freelancers and more than 50 contributors (these are typically subject matter experts from the worlds of finance, academia, politics, business and elsewhere).

Our Reporting

We take great pains to ensure that the articles, video and graphics you see on Credit.com are thoroughly reported and fact-checked. Each story is read by two separate editors, and we adhere to the highest editorial standards. We’re not perfect, however, and if you see something that you think is wrong, please email us at editorial team [at] credit [dot] com,

The Credit.com editorial team is committed to providing our readers and viewers with sound, well-reported and understandable information designed to inform and empower. We won’t tell you what to do. We will, however, do our best to explain the consequences of various actions, thereby arming you with the information you need to make decisions that are in your best interests. We also write about things relating to money and finance we think are interesting and want to share.

In addition to appearing on Credit.com, our articles are syndicated to dozens of other news sites. We have more than 100 partners, including MSN, ABC News, CBS News, Yahoo, Marketwatch, Scripps, Money Magazine and many others. This network operates similarly to the Associated Press or Reuters, except we focus almost exclusively on issues relating to personal finance. These are not advertorial or paid placements, rather we provide these articles to our partners in most cases for free. These relationships create more awareness of Credit.com in general and they result in more traffic to us as well.

Our Business Model

Credit.com’s journalism is largely supported by an e-commerce business model. Rather than rely on revenue from display ad impressions, Credit.com maintains a financial marketplace separate from its editorial pages. When someone navigates to those pages, and applies for a credit card, for example, Credit.com will get paid what is essentially a finder’s fee if that person ends up getting the card. That doesn’t mean, however, that our editorial decisions are informed by the products available in our marketplace. The editorial team chooses what to write about and how to write about it independently of the decisions and priorities of the business side of the company. In fact, we maintain a strict and important firewall between the editorial and business departments. Our mission as journalists is to serve the reader, not the advertiser. In that sense, we are no different from any other news organization that is supported by ad revenue.

Visitors to Credit.com are also able to register for a free Credit.com account, which gives them access to a tool called The Credit Report Card. This tool provides users with two free credit scores and a breakdown of the information in their Experian credit report, updated twice monthly. Again, this tool is entirely free, and we mention that frequently in our articles, because we think that it’s a good thing for users to have access to data like this. Separate from its educational value, there is also a business angle to the Credit Report Card. Registered users can be matched with products and services for which they are most likely to qualify. In other words, if you register and you find that your credit is less than stellar, Credit.com won’t recommend a high-end platinum credit card that requires an excellent credit score You’d likely get rejected, and that’s no good for you or Credit.com. You’d be no closer to getting a product you need, there’d be a wasted inquiry on your credit report, and Credit.com wouldn’t get paid. These are essentially what are commonly referred to as "targeted ads" in the world of the Internet. Despite all of this, however, even if you never apply for any product, the Credit Report Card will remain free, and none of this will impact how the editorial team reports on credit and credit scores.

Your Stories

Lastly, much of what we do is informed by our own experiences as well as the experiences of our readers. We want to tell your stories if you’re interested in sharing them. Please email us at story ideas [at] credit [dot] com with ideas or visit us on Facebook or Twitter.

Thanks for stopping by.

- The Credit.com Editorial Team