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American Express is launching two new credit cards targeted at those who want to make money off of their day-to-day spending, and frequent users can even earn bonus points.
The new Amex EveryDay and Amex EveryDay Preferred credit cards, which will be available April 2, offer customers Membership Rewards points, along with a points bonus each month when cardholders make frequent qualifying purchases.
American Express already has several cards that offer points for spending, but these two cards have some unique features.
American Express is targeting busy customers, especially moms, who have lots of responsibilities, and little time to worry about maximizing credit card rewards. In doing so, it is working to appeal to frequent credit card users who are not necessarily high spenders.
According to Elizabeth Rutledge, executive vice president of card products and benefits, “Most Americans use their credit and debit cards twice a day, and most purchases are made at the same five stores within 20 minutes of home.” So rather than trying to persuade customers to change their shopping patterns to earn more rewards, American Express is rewarding cardholders who use these cards frequently at the places they normally shop.
Credit card issuers are constantly looking for new ways to encourage their customers to use their cards exclusively. By offering bonuses on rewards points, American Express hopes it has found the right formula for doing so.
At publishing time, the Amex EveryDay credit cards are offered through Credit.com product pages, and Credit.com is compensated if our users apply and ultimately sign up for these cards. However, this relationship does not result in any preferential editorial treatment. This content is not provided by the card issuer(s). Any opinions expressed are those of Credit.com alone, and have not been reviewed, approved or otherwise endorsed by the issuer(s).
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